Using Google Adwords in an effort to obtain higher website traffic has been increasing in popularity. Mainly due to the fact that more businesses are realizing the power of online marketing in general, and what better place to start than the current king of the internet?
What is Google Adwords?
Google Adwords is a pay per click (PPC) tool offered by Google that allows companies to bid on certain keywords for the right to show up high on the search result listings when those keywords are used within Google. It is Google’s main source of revenue. If you’re a flower shop targeting “flowers” and have set your bid at a high enough amount, you will show up at the top or side of the subsequent search results.
Should you use Google Adwords?
Google Adwords is not for everyone or every business. Although you have full control over your daily and monthly budget as well as how much you’re willing to spend per each click, to make the venture worthwhile it typically comes with a hefty price tag that doesn’t make sense for everyone.
With pay per click advertising, it’s very much a case of “you get out what you put in”. Like any marketing your business takes part in, the key is return on investment (ROI). I consider PPC / Google Adwords to be well worth while for those businesses who require fewer customer conversions to see this ROI.
Let’s say several companies each spend $500 on PPC per month, who will see the best bang for their buck?
A car dealership who may sell 1-2 extra cars per month? Yes.
A wedding photographer whose standard package is $1200? Yes.
An advertising revenue based blog website? Not likely.
A farm offering horseback riding for $40 per person? Not likely.
For some, a professionally managed PPC campaign using the proper settings, can be a very effective tool to grow their sales and profits. For others, it may be best to remain focused on developing their organic SEO and other marketing schemes.
Do your keyword research, strike the right balance, and make online marketing work for you!