Since July 2018, Google Chrome (the most popular web browser on the market, with a nearly 60% usage rate and climbing) has started marking websites with a “Not Secure” label if they are not HTTPS secured.
This not only hurts the credibility of your website and the comfort level for its visitors, it may also have substantial and quantifiable negative impacts on your business.
Here is what this looks like:
Why are they doing this?
HTTPS encryption protects the channel between your browser and the website you’re visiting, ensuring no one in the middle can tamper with the traffic or spy on what you’re doing. Without that encryption, someone could intercept information sent to websites or inject malware into otherwise legitimate pages.
What does this mean for your website?
In addition to the alarming label a non secure website receives from Google, the lack of security and increased privacy concerns, there are also SEO considerations involved. Whether or not a website is secure is a contributing factor within Googles search engine algorithm and is predicted to have more importance in terms of how easily your website is found in Google search results as time goes on.
How do you get secured?
Let us help. We offer a hassle free hands off approach to getting your website secured at a low annual cost. We will install a professional SSL certificate onto your website, which in some cases can be added onto your annual hosting cost to avoid unnecessary additional billing. An SSL certificate allows secure connections from a web server to a browser.
Contact us to have your website secured whenever you’re ready.
In closing, Google Chrome writer Kayce Basques sums it up with this:
“You should always protect all of your websites with HTTPS, even if they don’t handle sensitive communications. Aside from providing critical security and data integrity for both your websites and your users’ personal information, HTTPS is a requirement for many new browser features, particularly those required for progressive web apps.”