It’s easier than you might think. And it could be a great addition to your existing marketing campaigns.
Try a short and friendly video related to your business. Post it on YouTube, embed it into your website, and only people who are already interested in what you’re selling will see it. Your video becaomes an ad for your business, without being an ‘ad’ per se. So your ‘how to choose the best fitting jeans’ can become an ad for your clothing retail store for example.
JUST TELL YOUR STORY
Not all videos need big time production. You don’t have to use actors or make your ad exactly 60 seconds etc,. Keep it simple and be yourself. A few ideas that have worked for others:
- Give a tour of your store
- Talk to your favorite customers
- Announce a sale or grand opening
- Show how to use your products
Video reaches potential customers in a different way. It gives them a glimpse into your business, allowing for a more personal and engaging experience. It’s effective! Customers who see your video are more likely to recognize you and your business later.