Digital Marketing Services Niagara
In todays online world, digital marketing has become essential to the success of any business. As more people turn to online tools such as Google & Facebook to search for product and service information (check out the stats below), the return on investment for getting your business visible online is on the rise.
We offer a hassle free approach for your online marketing that focuses on getting you the best return on investment.
Our customized packages allow us to become the digital marketing wing of your company at a fraction of the cost of hiring someone for the role.
Most Popular Packages
Note: All packages include
website maintenance, e-mail & website hosting, and domain name registration.
Some Stats You Should Know
- More than 3 billion people are now using the Internet. (Time, 2015)
- On average, Canadians who were surveyed spent 24.5 hours online per week in 2016, up about two hours from the previous year.
(Media Technology Monitor, 2016)
- Finding information about products and services (75%) is one of the most popular internet activities. (UK National Statistics)
- Google accounted for 91% of site visits produced by mobile search in Q3 2017. (Merkle, Digital Marketing Report Q3 2017)
- 75% of people who find local, helpful information in search results are more likely to visit the physical stores. (Google 2017)
- 64% of consumers say that watching a video on social media influenced them to make a purchase, (Animoto, 2017)
A complete analysis of your website, specifically in terms of factors which influence your online visibility. Including, but not limited to, page speed, security, mobile friendliness, and usability.
The objective of keyword research is to identify, with good precision, a large number of search terms people are using that are highly relevant yet non-obvious to a companies products or services.
Identifying your competitors and evaluating their online strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan.
SEO (Search Engine Optimization)
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. This is done by implementing dozens of effective strategies that allow your website to be more likely to be found when people search for popular keywords related to your product or service.
The most popular PPC (Pay-Per-Click) online advertising tool available allows you to reach out to potential customers within a few miles of your business, or broadcast your ads to entire regions or countries. Using our years of experience we will create engaging ads that get your site the most clicks possible and set the most appropriate budgets to maximize your return on investment.
Data drives decisions. One of the first things we will do is install Google Analytics traffic tracking to your website, if not done already. Google Analytics allows us to not only see total visits to your website, but also how they reached your website, which pages they visited, how long they stayed etc., All of this information is crucial in terms of deciding where to spend our time and money going forward.
Having a professional SSL (secure socket layer) certificate installed on your website not only helps protect your website and its visitors from attack, it is also a growing factor Google uses to determine how easy your website is found online. 50% of page-1 Google results are now HTTPS (Moz, 2017).
Social Media Consultation
Using our years of experience and training with the most popular social media platforms, we will be able to suggest which of these tools you should pursue, which you shouldn't, and how best to go about it. We will aid with getting all accounts set up, making sure they're well connected with your website and answer any questions you have.
Social Media Management
Building on the above, this management service allows you to become more hands off in terms of the ongoing maintenance and management of your social media accounts. Watch your followers & traffic grow while spending your time on areas of your business that need you the most.
Social Media Ads & Promotions
Often times coupled with management, this is where we invest a portion of the monthly budget towards promoting certain Facebook posts made on your companies Facebook page. This allows your post to reach well beyond who already follows your page by choosing which locations, ages, and interests of Facebook users you'd like your post to be shown to.
While all websites we create are custom designed and coded, we do utilize the third party tool WordPress for what its main purpose still is, a blogging tool.
With a WordPress blog seamlessly installed onto your website, you'll be able to create posts and categories using the web based backend management area. Each blog post you make becomes its own page on the website which can be shared on social media, linked to from other pages of your website and allows your website to grow in size, something Google really likes to see.
After the blog system is installed, you have the option of allowing us to handle the post creation and management on your behalf. Using both your input as well as our own online research, we will be able to create compelling headlines and articles that appeal to a broad audience. We will also be able to ensure the posts are keyword rich with quality supportive images. Normally the post frequency is once per month, but this can be customized based on your needs.
Another well known method to reach your customers online is through the use of e-mail marketing. We will not only help your e-mail list grow, we can also handle the creation and delivery of a quarterly eblast using the best blog post as the featured message. It's important not to send out eblasts too frequently as these can become a nuisance for recipients if they receive too many.
Using a combination of purchased stock photos and graphics as well as our own custom designs, we will create unique and engaging visual content to be used within your website or social media accounts.
Custom Landing Pages
When promoting a specific service, product or news item it's important to have a dedicated landing page created for your audience to first land on. If your website does not already have a specific page set up, one can be created prior to the social media promotion or Google Ad being launched. This helps ensure a conversion from interested viewer to paying customer as it provides a consistent through line from initial engagement to point of contact.
New Content Creation & Optimization
Google loves fresh content and growing websites and its common knowledge among online marketers that these two elements are taken into consideration as part of Googles search result algorithm. With this in mind
it's important not to let your website become stagnant. This is done by consistently revamping or adding to your website to show Google your website is an ever changing interactive online tool instead of something you launched then left alone.
We will aid in the formation of new content, and will also make sure that any changes or additions to your website are done in a way that adds to the search engine optimization efforts.